In today’s tech-savvy era, using the latest technological enhancements, establishing an eCommerce store with a lucrative design is not a big deal anymore! However, setting up an impeccable website is not everything! The biggest challenge that most of the business owners face is driving or attracting the satisfactory amount of traffic to the website. If your eCommerce store is not getting gratifying traffic, here are 4 effective tips for you. PHPProgrammers is a well-known web development organisation, where utterly experienced and professional Magento developers of Sydney work together to cater their clients the utmost robust and smooth Magento related services.
#1 Get Connected with Social Influencers under Your Niche In today’s scenario, you don’t need any special mention of the fact how much crucial the different social media platforms are! Those, who are considered as the social influencers, have hundreds and thousands of followers, who follow their regular posts for trends, reviews and suggestions. Top influencers have the ability to change a game. Now, if you can get connected with some of such social influencers and can manage to get them under your niche, you can drive a remarkable traffic to your website. Once you can gather an adequate list of influencers, in the below-mentioned ways you can approach them to talk about the services and products you offer.
#2 Offer Incentives to Customers on Referring Friends When you have some customers, who have already bought your products, think of some innovative ways to encourage them so that they refer your website to their respective friends for online shopping. This is really an effective strategy to reach more customers and to drive augmented traffic to your online store. For instance, you can ask your buyers to share their favourite items of your online store on their respective social media profiles. In this way, you can get organic links back to the site on their profile pages. However, you need to make sure that this sharing activity is extremely easy to do and preferably, buyers can do it using just one click. This process not only boosts the SEO score of the website but it attracts the traffic as well. #3 Provide Guest Articles to Other Popular Blogs When you are able to come up with a well-researched and in-depth informative content, try to contribute it as a guest post to other popular blogs, which are frequently accessed by most of the viewers. Those, who are really digging into the matter or looking for valuable and detailed information, would definitely click to read the entire content. Now, how would the traffic of your site get boosted? Well, here comes the part of arranging or presenting the content in the utmost tactful way.
#4 Pen Down Blog Content to Attract Organic Traffic using SEO Jot down blog content using and following impressive SEO services. Try to offer such information in your blogs that other blogs are missing and obviously, satisfying the quests of the customers or viewers. Writing a handful of blogs is simply a waste of time when viewers or customers find those are not informative enough! Make your website optimised with smooth SEO services. Nowadays, a handful of such tools is available in the market that would help you to find potential topics relevant to your offered services. Research well, pick up effective keywords, develop contents based on those keywords. Thus, you can offer your customers such content that is potential enough to attract organic traffic. While implementing these strategies, it is advisable to keep an open mind. Until and unless you try and test, it is impossible to understand whether these strategies would work or not! The final outcome depends on both the execution as well as the niche nature to some great extent.
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PHP is presently the most favoured scripting dialect for writing codes of web applications. While developers dreamt of writing clean codes that are reusable for developing web projects seamlessly, it’s pretty challenging to get a framework that will help you do so. However, Laravel has turned the backbreaking part of PHP development into an agile one owing to its hassle free and impressive syntax and absence of spaghetti coding. Web applications developers are incessantly turning to Laravel framework because of its enhanced readability and distinctive approach.
Besides ensuring clarity in coding, Laravel is also famous for its comprehensive features that offers developers an amiable experience. Take a look at some of its imperative features below to get an idea about the immense preference of Laravel to the developers. MVC support Laravel uses MVC (Model View Controller) architectural pattern that assures transparency and separation of logic from presentation. This kind of architecture is responsible for enhancing the performance and results in better documentation. Further, MVC based framework comes with many built-in applications. Exceptionally modular Laravel is exceptionally based on 20+ libraries that are further segregated into individual modules. Latest PHP principles are integrated into the modules and developers when become adept using the framework can create highly responsive and customisable web applications making them extensively user-friendly. Unit testing One using a Laravel can test a segment of the code simultaneously while devising other codes. With such option of unit testing, developers can bring in major improvements in the process which lead to more precision and efficiency. Template engine Laravel has extremely lightweight templates which have the potential to develop exemplary layouts. It further comprises of many widgets that include both CSS and JS code with robust structures. The templates of the framework are specifically meant for building uncomplicated webpages layout with different areas. Top-notch security While security is the prime considerations of most web owners, Laravel takes care of it ardently. It is known for using hassed or salted password for authorised use, which means passwords can never be visible in the database as a text. Its sound security is due to its secured features like configuration, authenticating users, encryption, password reminders and reset, protecting routes and so forth. Looking at mushrooming popularity of Laravel over the recent years and its extensibility, most developers are resorting to the framework for developing large scale applications with complex buildup. If you want to leverage this unrivalled framework of PHP for your new web application, then partner with PHPProgrammers, a pioneer in Laravel and other PHP development in Australia now. Nowadays, having a wonderfully crafted Joomla site is not enough to attract the visitors! Your Joomla website has to be fully-functional as well as user-friendly. However, if still, the users seemed to be uninterested to your website, you should know that there might be a problem with the speed of your website. Many intriguingly designed website seems to fail to augment the business conversion due to the problem of speed. If you are trying to find any efficient Joomla developer in Sydney, who can guide to the right track how to speed up your Joomla website, you can contact PHPProgrammers, a visionary web development organization in Sydney. Here 5 effective tips directly from the experts have been jotted down. Go through it; follow the guidelines and make your website praiseworthy.
#1 Implement Joomla Cache Once a visitor comes and clicks on the website, the page gets loaded. Joomla fetches all the relevant contents of the database and it loads the contents that the visitor is looking for. This entire process can take a few seconds time. If a visitor comes for the first time to your website, you cannot really shorten this process. But, if the user gives a revisit to your website, by implementing Joomla cache, you can successfully load the page in a shorter amount of time than the first time. #2 Pick Up a Commendable Host Picking up a good host is always advisable if you are too much concerned with the speed of your website. You need to look into the details such as caching support of the server, the number of sites per server, hardware support of the server along with the available Joomla based support. Bluehost, HostGator, Hostt etc. are some of the commendable hosts that go extremely well with Joomla development. #3 Get Rid of Unused Extensions Obviously, different extensions help to make a site more feature-rich but are you sure that you use all the extensions that you have installed? If not, then it is high time to get rid of some unused extensions. Such unused extensions not only slow down the website speed but enhances several unknown security threats and issues as well. #4 Do Not Forget to Reevaluate The speed of a website is not fixed, it is variable. It might happen that within a moment’s notice, it has been slowed down! In order to avert such problems, it is advisable to evaluate your website’s performance along with the speed in a timely manner. It is really a good practice to reevaluate the site to keep your website visitors satisfied. #5 Carefully Upload Media Files A website with relevant and good quality images is really appreciable. However, you need to be careful while uploading such media files as a wrong or an improper way can really slow down the speed of the site. Moreover, it can leave a negative impact on the conversion rate as well. Usually, when you upload any media file from the desktop, it might not be in compressed size. As a result, it takes a longer time to load. Hence, to bypass such issues, you can use several compressing tools that are currently trending in the market. In today’s busy world, no one wants to wait for a long time! If your website page fails to meet the visitor’s expectations regarding page loading time, you might get lost in the crowd. Hence, to offer the visitors a website of light-weight, you should not ignore the aforementioned aspects. Magento is at present one of the indispensable eCart solution used by eCommerce developers worldwide. It has been the pioneer in the eCommerce business development owing to its flexibility, robust set of features, easy implementation and scalability. However, how your Magento site is performing depends on you, that is, whether your developer is competent enough in reaping the benefits of the platform. Being a heavily resourced platform which needs several hardware integration, the performance of the online shopping sites are sometimes laid back making it difficult for sellers to get profitable returns. However, PHPProgrammers, having years of specialisation in Magento development in Sydney, brings out some emphatic ways to boost up store’s performance overnight.
Compilation Magento provides an option to enable compilation which a great way to amplify the website performance. On compilation, it takes all active scripts in the core structure of the site and bring to the front leading to enhanced speed. Using Flat catalog For retailers selling widespread products and need to display larger catalogs, enabling a flat catalog is wiser option. This separates the attributes, namely Products and Catalogs in different database tables based on their types which become easier to retrieve. Especially good for sites with more than 1000 products, it has positive effect on site’s performance and speed. Enabling caching This immediately reduces the crowding of database operations that are needed for every page requests. Full page cache can be enabled in Magento which ensures more successful conversions by speeding up the page loading and simultaneously reduces the time taken by server to load. Converging Javascript and CSS files While there are many Javascript and CSS files embedded in a Magento based site, there number is supposed to increase with integration of different extensions and customisation of site’s features. However, by merging all the files of CSS and JS into one major file, you can make your web pages load quicker and function with more efficiency. Better hosting Undeniably, speed is the major dominant factor for assuring the success of eCommerce sites. To ascertain that your site is at its peak in terms of loading speed and conversions rate, get ts hosting from an extremely reliable service provider who won’t betray you on the website’s speed factor. A slower and unresponsive Magento site will surely make your visitors run away to other lucrative and speedy performing store. That’s why it is crucial to optimise the performance of Magento store to attract visitors. You can consider the Magento development services for PHPProgrammers, one of the fastest cloud hosting provider in Australia. Nowadays, anyone can start selling stuff online with strong and far-reaching eCommerce platforms like Shopify, Magento, ZenCart, BigCommerce, etc. Due to these biggest names, tons of large and small online shopping solutions are evolving every day. Alike all eCart solutions, Zencart development is one of the reliable, affordable and agile for online shopping stores for businesses of all scale.
With this blog, PHPProgrammers tries providing ideas to the eCommerce retailers who have already deployed the services of ZenCart development for creating websites for online selling to revamp their stores once again with newer themes and plugins and make it more attractive for the upcoming seasons.Let’s take a look on some of ZenCart’s best plugins. Common Layout Grid This plugin when used gives a clean look, grid format that is easy for navigating by the customers for the product listings in the store. Fully opposite to ZenCart native row listing, this format is better and easy for the shoppers to quickly spot the item they need. Image Handler This plugin is highly useful over the default image functionality of ZenCart. You can create professional looking images that will load faster and upload an image that by default gets created as small, medium or large image size as per page requests. There’s lot more one can do with it, like put preferred images for each size, choose a background, watermark images, larger image pop up, and so forth. Easy populate This plugin has proved immensely useful in stocking up more products in the site for sale. It allows importing of the product lists and displays all at a row in the site. It also allows modifying any of the product listings if needed. Newsletter subscriptions Specially made for churning out more sales for the site, this plugin will allow the visitors or customers to sign up for the newsletter instead of requiring them to register with it. Stock with Attributes Many shoppers get disappointed after finding out that the product they like is available but not of the size or variety they need. Among all the newest plugins, this one has also added to ZenCart that by default enable the store owners to keep track of all sizes and varieties of the products available in the stock. Use any of the above plugins now to give a fresh and more sophisticated look to your website.n No more wasting your time. Get in touch with our team of well-trained eCommerce developers at PHPProgrammers in Australia who are adept at ZenCart now! CakePHP, has been one of the unparalleled frameworks for web development that is highly preferred by developers for creating stellar web applications. It comes with comprehensive sets of features that make web application development in an agile manner. Further, it's the most easily available open source framework, that allows development of large complex websites for big businesses easily. But what actually makes CakePHP the most favoured framework to the developers and entrepreneurs who aspires to own a site? PHPProgrammers, a visionary CakePHP development company based in Sydney on knowing the robust advancements brought by the framework by the developers deploys the framework for its clientele to develop multi-featured websites and applications in the plain sailing way.
Here’s presented some crucial features of CakePHP that set it apart from any of the mediocre and limited features framework. User-friendly It is one of the most user-intuitive and friendly frameworks that enabled creating robust websites for business clients in the simplest manner. CakePHP offers customised programming technology for building websites and also deliver some unique templates editor which helps in developing web pages in an absolutely seamless way. Zero configuration This makes CakePHP dearest to the developers. They do not require specifying or signaling anything for instituting connections between the resources of different systems and do not require configuring them at all. Developers are completely free from any fuss of configuration or installations as it needs zero configuration. They just need to configure the database settings as the rest of features and settings are already configured. Implements CRUD functionality CRUD scaffolding, which stands for Create, Read, Update and Delete, is offered by CakePHP which empowers the developers to build web applications for businesses with customisation by incorporating specific and imperative activities. CRUD feature allows the developers and website owners to have a preliminary view of the app after which they can modify and update anytime. Thus CRUD enables the web application, developers to have absolute control over the development process and dynamics including the final result, saving a lot of their time. Easily extendable with plugins CakePHP comes as an immensely flexible framework which allows reusing the code and extends the functionality of the web application being developed with sturdy features, that are available from the framework in the form of Helpers, Behaviours, Components, and Extensions. While one can easily revamp their application and make it work with a different utility with the evolving needs of the business owners. The best thing is that every modification can be done easily without requiring any adjustment in the CakePHP’s core library but with just adding some functionalities that are present in the rich-plugins of the CakePHP. Inbuilt validation Lastly, CakePHP offers features of inbuilt validation which extraordinarily simple and efficacious. Developers mostly like the way used in CakePHP framework for fostering advanced validation rules in its functioning. Various useful features and seamless flow of entities along with practical validation are the techniques that specify inbuilt validation for the framework and this greatly contributes to making the development process seamless. There are countless benefits rendered by CakePHP, apart from the above-mentioned ones, such as codes reusability, MVC pattern, ORM, innovation capability, robust performance, etc, which contributes to the development of feature packed and world class web applications. With hundreds or thousands of online shopping sites available from the search engines, there’s no surety that your store will be triumphant or sustain its position longers. Any turn off factor in your site can make visitors quickly leave and go to another site offering the similar categories of products. This is mainly in case of fashion retail sites, where appearance is the main criteria or factor that will reflect the style and make visitors cling to the site longer. If you are deploying Magento to create a clothing or fashion accessories store, then hire our Magento eCommerce developers who can deck it up in an alluring way such that it remains on the top of the mind of the customers.
PHPProgrammers, headquartered in Australia, is one of the visionary company in Magento and other eCommerce platforms hold eminence in developing easy-to-use, dynamic and lucrative stores for fashion items. Take a quick look at few Magento strategies to beautify your store that will reflect the lifestyle of the commons. #1 Use of startling images There’s is no denying the fact that a site meant for fashion needs to use excellent images clicked with brilliance. High-resolution images that can be zoomed in and out is not enough. There should be a befitting and realistic subject and background for each product images and can be viewed from multiple angles so that viewers can get the real-time feeling of buying anything from a physical store where they could touch and feel them. #2 Illustrate stories Although this strategy were discovered later but is highly proven effective in turning visitors to buyers. Instead of just pinning down a mere description of the product and its features, tell some stories with the description so that your customers can literally associate themselves with the product and imagine using it. Nothing elaborative is required. But just a simple sentence like “ Sudden party in the weekend? But nothing stylish in your wardrobe to wear? Get this evening gown online and be amazingly gorgeous for the evening” will be effective. #3 Exemplify the lifestyle of the target customers Whether your store is for women, men or kids or for all, keep it lively and vibrant for your targeted customers by embodying their lifestyles and style statements. While differentiation is the key to reign in the market, the best way to focus on the niche segment is demonstrating your site in a way that your target audience can relate to. For instance, comprehend about the latest style trends and top searched items from the search engine results and try incorporating them into your site. #4 Try using captivating Magento themes or extensions Magento has its own numerous enticing themes to beautify the stores built in an efficient way. You can use any of them to modernise your store and take it a whole new level. For instance, NextLevel is one of the premium themes that are inherently responsive and retina ready theme, which is capable of offering unconventional, elegant and clean features and layout for the e-retailers. Similarly, Magma is popular for being a basic theme that offers a range of features and full freedom to create stores for clothing, cosmetics, perfumes, footwear or anything else. While eCommerce stores are getting immensely prominent among the sellers and buyers with the advancement of digitalisation, competition among the retailers is getting intense, perhaps worse. So, it’s high time you realise the importance of out-of-the-box strategies to make your store shine out from the rest. As eCommerce transactions are growing unexpectedly over the past years, entrepreneurs and most retail businesses are utilising the advantage of this rapidly advancing sector using various tried and tested eCommerce platforms. With a plethora of eCommerce platforms are available including Magento, OpenCart, Shopify and so forth, it is becoming to build eCommerce sites. In recent times, when online shopping has become a craze, eCommerce sites are coming out to clutter and roll out new features for providing convenient shopping experience. If you too have plans to float an online shopping site, then try deploying esteemed services of OpenCart development from PHPProgrammers in Australia, one of the best-known PHP based open source eCart solutions for large or small business firms. But before that, get an insight into the basic elements required for an eCommerce site to make it relevant.
High-resolution images Never ever, you cannot sell like a professional if you just feature ordinarily clicked images of the products with just a basic description. When buyers now prefer to view the products on the virtual space from different angles and likes to zoom in to have its closer look and get a real feel of the product, you need to provide product images for your site with utmost clarity, higher resolutions, different angle views and realistic background. User-generated realistic reviews Online buyers are smarter than ever who never forget to go through the earlier reviews of the product given by other fellow shoppers before considering the final purchase. Many consider the star ratings of the product on the review panel as a relevant parameter to judge the quality of the product. Thus, keep space on each product of your site where customers can rate, post reviews and view the reviews provided by others. Wish list feature Many customers view a product but take purchase decision later as per their convenience. To help them not to lose the product in the site on their later visits, offer the option of bookmarking the product and add it to their own wishlists. Such an option of adding items to wishlist eventually allows the customers to plan their shopping well by shortlisting the products the liked and buying anything out of the list. Sturdy security for payments The more people are inclined to eCart shopping, their online identity and financial details are subjected constant threat of security breaches. Thus, if you are into an online business and owns a site, then make it full-fledged secured to offer your customers safest payment experience, assure privacy and provide end-to-end protection of their financial information. Some of the eCommerce security features to consider for your site are SSL certificate, firewall protection, two-factor authentication and secure payment gateways. Mobile optimisation Different eCommerce portals have already launched their newest range of products, 360-degree reviews, filtered searches to let customers explore a unique experience. But what they miss out is mobile optimisation of their sites. With over 50% online shoppers accessing their favorite eCommerce sites from smartphones and tablets, it’s a clear indication for you to make your site optimised for all screen sizes, to better engage the mobile users. That is all for you! If you are really planning to roll out your own brand new eCommerce store, then get these elements and ride up to the ladder of success on virtual market space sooner. Our team of OpenCart and other eCart developers holds excellence in crafting top-notch online shopping sites and hence can be your right choice for assistance in development. Click here Magento is clearly one among those trending eCommerce platforms at present that shown serious improvement over the years. With most eCommerce entrepreneurs opting the platform for its dexterity and ease of operations, its expandable functionalities are empowering them to craft their sites exactly the way they want. PHPProgrammers, being an excelled company for eCommerce solutions houses a expert team of Magento developers in Sydney, who helps retail businesses of all categories and scales to deploy such a prominent and comprehensive platform to kickstart their online ventures. But, what contributes to the widespread prominence of Magento among the online startups, is worth unfolding.
#1 Open source platform It is an open-source platform, which is further available to varied versions that are, Enterprise edition and Community edition, it is easily adaptable by any businesses, whether they have sound technical skills or not. Being a plain-sailing platform, Magento empowers the eCommerce developers to create, change, develop and modify the codes according to the business specific requirements. #2 Excepțional flexibility Magento is identified as one of those very few eCommerce platforms that are extensively flexible that let developers to quickly build fully-functional online stores inculcating the latest methodologies. Owing to its flexibility, it makes process of eCommerce site development a swift, proficient and more performance oriented. It further encourages effortless customisation of website features and layout, including products, categories and carts. #3 Build SEO optimised websites The best fact about Magento platform is its potentiality to craft the online store with features that optimises search engine results. This is the utmost reason that makes Magento distinct from other prevailing platforms. It comes with some in-built SEO functionality, that makes developers capable of optimising site’s URLs, product tags, meta descriptions, titles, and other aspects as per search engine results to enhance site’s visibility. #4 High-end security and authorisation While security is the prime concern of customers buying things online, Magento’s security features help eCommerce retailers in every way to safeguard their stores from all forms of cyber breaches and frauds. One can keep their online store fully secured by managing all internal accesses by customising the levels of site’s security permissions. #5 Painless integrations With Magento, integrating different third-party features or service which include payment gateways, shipping options, order tracking, cart editing, database applications, and so forth an easy process. Furthermore, being formerly integrated with tools like Google Analytics, Google Base, it enhances the administration experience of the eCommerce companies. Magento is predominantly getting lots of attention from online merchants as well as developers for its robustness and advanced features. Thus, deploy this platform if you ever wish to start your own customer-centric store and take your business with a physical storefront to a new level in the digital space. Most find today online shopping more lenient than buying things from big supermarkets or roadside outlets. Online businesses are getting insanely famous among all sections of people because of the convenience they provide and are the most time-saving way of shopping. While the prominence of eCommerce businesses started since the inception of sturdy eCommerce platforms like Magento, OpenCart, one need sound knowledge about the trends in the consumer pattern to get their own online store crafted. Thus, PHPProgrammers, an esteemed company with adeptness in eCommerce development including Magento and OpenCart development always recommend the retailers to go with the trends in the market to optimise their site.
So, here’s predictions on how the eCommerce industry is going to advance in next days. #1 Mobile commerce The influence of mobile phones in this present era is difficult to state. Studies revealed that nearly half of online traffic for eCommerce site are from mobile phones and tablets. Even search engines rank those sites on the top that are mobile responsive. The progressive retailers are increasingly spending on marketing and content strategies to fit in the mobile-first era. Thus, you too need to accept this mobile-first mentality and optimise their websites for mobile devices too. #2 Personalised experience for customers In this era of online businesses where competition is inevitable, you cannot stand out from the rest by being indifferent. So, try to make your offerings unique through personalisation. Use up the customer data that your store database collects to offer them personalised deals and products that can only excite. For instance, offer particular discounts on birthdays, or send them coupons or vouchers through emails or push notifications for the products that they have previously abandoned. #3 Augmented reality The impact of this latest technological revolution on the eCommerce is beyond explanation. While the retail brands are actually trying to meet the customers wherever they are, the ways of their communication with customers are exploding exponentially. Now, the customers could actually tap a dress and visualise on screens how they actually look in that outfit. With eCommerce becoming the prominent part of the retail industry, it is actually predicted to revolutionize online shopping experience where customers can actually check out how they look in different outfits by uploading their real pictures. #4 Swift cashless payments Online payments are on the rise owing to the magic of contactless and cashless payments where customers had to no keep cheques or cash ready in their closet to pick their online orders. Integrated payment gateways in the eCommerce, along with newly emerged mobile wallets have streamlined the system of payments for online businesses. Further, additional loyalty benefits on debit or credit cards are something that attracts the customers most and encouraging most to opt for cashless payments. #5 Social selling While social networking platforms have the potential to impact our lives including how we shop. Specifically made for communication purposes, those platforms are now becoming a medium where people interact with each other to share their shopping ideas and experiences. So, businesses are turning into these mediums as a marketing strategy of word-of-mouth by integrating social share buttons on their stores. Keep these obvious and self-evident predictions in mind, if you own an online store or wishes to build one as consistent effort to keep pace with latest trend makes every business rewarding. |
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