Online shopping sites have become the need for the hour and are growing steadily owing to the convenience of buying things online they offer to the people amidst their busy schedules. At this point of time, when we are experiencing changes in almost every sphere, changes in eCommerce world is inevitable too. The emerging trend or changes in the behavioural pattern of shoppers lead to the evolution of many new technologies which are subsequently applied in eCommerce businesses. While Magento is proven to be the ultimate and best-fitting platform for building user-friendly online stores, pitching in with the adroit Magento developer is a prerequisite to ensure that the store is built bagging the latest trends. Enlisted below are the 5 most visible trends that are shaping eCommerce in the present year. #1 Omnipresence of eCommerce sites on multiple platforms Gone are those when people had to log into the desktop systems to buy things online. Multi-channel shopping experience is the new trend on the rise and is expected to grow far because it is beneficial in both ways. eCommerce sites when can be accessed from smartphones, iPhones and tablets, offers ample comfort to buyers and simultaneously help retailers to boost up the volume of sales. #2 Augmented reality While one of the weaknesses of online shopping is the inability of buyers to try out the product before buying them like they do in physical stores, augmented reality is gradually eliminating this gap between digital and physical outlets. No sooner, people can pick a product and get an impression of how it will look when they will actually use them. #3 Contextual shopping This is the newest trend observed in eCommerce. Nowadays, many of the shopping sites are tracking down the products regularly bought after a certain time and are subsequently reminding the customers when their next purchase time is nearby. Further, in the consecutive purchases, customers need not have to follow the whole ordering and checkout process, but a single click on reorder button will serve the purpose. #4 Cashless transactions While still a majority of users now prefer Cash on Delivery as payment options, cash payments will gradually disappear and digital wallets will be gaining prominence. Digital payment integrations like Google Wallet, PayPal, will be used across all eCommerce sites to support wallet-free payments. #5 Interactive shopping Every customer differs in terms of their choice for products and preferences. Even their search pattern varies in the online shopping sites. So, eCommerce retailers are seeking to offer an interactive experience to the shoppers by deploying artificial intelligence and real-time analytics to know more about their preferences. To conclude, these are the trends ushering in online shopping and is soon to revolutionise the way eCommerce industry works. If you are thinking to make your existing store go in line with these trends or to craft a new store, get in touch with PHPProgrammers, a pioneer in eCommerce development, serving varied clients across the world.
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