Online shopping sites have become the need for the hour and are growing steadily owing to the convenience of buying things online they offer to the people amidst their busy schedules. At this point of time, when we are experiencing changes in almost every sphere, changes in eCommerce world is inevitable too. The emerging trend or changes in the behavioural pattern of shoppers lead to the evolution of many new technologies which are subsequently applied in eCommerce businesses. While Magento is proven to be the ultimate and best-fitting platform for building user-friendly online stores, pitching in with the adroit Magento developer is a prerequisite to ensure that the store is built bagging the latest trends. Enlisted below are the 5 most visible trends that are shaping eCommerce in the present year. #1 Omnipresence of eCommerce sites on multiple platforms Gone are those when people had to log into the desktop systems to buy things online. Multi-channel shopping experience is the new trend on the rise and is expected to grow far because it is beneficial in both ways. eCommerce sites when can be accessed from smartphones, iPhones and tablets, offers ample comfort to buyers and simultaneously help retailers to boost up the volume of sales. #2 Augmented reality While one of the weaknesses of online shopping is the inability of buyers to try out the product before buying them like they do in physical stores, augmented reality is gradually eliminating this gap between digital and physical outlets. No sooner, people can pick a product and get an impression of how it will look when they will actually use them. #3 Contextual shopping This is the newest trend observed in eCommerce. Nowadays, many of the shopping sites are tracking down the products regularly bought after a certain time and are subsequently reminding the customers when their next purchase time is nearby. Further, in the consecutive purchases, customers need not have to follow the whole ordering and checkout process, but a single click on reorder button will serve the purpose. #4 Cashless transactions While still a majority of users now prefer Cash on Delivery as payment options, cash payments will gradually disappear and digital wallets will be gaining prominence. Digital payment integrations like Google Wallet, PayPal, will be used across all eCommerce sites to support wallet-free payments. #5 Interactive shopping Every customer differs in terms of their choice for products and preferences. Even their search pattern varies in the online shopping sites. So, eCommerce retailers are seeking to offer an interactive experience to the shoppers by deploying artificial intelligence and real-time analytics to know more about their preferences. To conclude, these are the trends ushering in online shopping and is soon to revolutionise the way eCommerce industry works. If you are thinking to make your existing store go in line with these trends or to craft a new store, get in touch with PHPProgrammers, a pioneer in eCommerce development, serving varied clients across the world.
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Social media has paved the route to reach a wide spectrum of audience for businesses, thereby leading them to success. Online advertisements and other’s recommendation are gaining importance among the consumers while buying a product or service. The real worth of social networks including Facebook and Google+ is the most dominant element of word of mouth marketing. With a team of expert Magento developers, we at PHPProgrammers will help you to unleash the potential ways of integrating social media with Magento eCommerce. The world of eCommerce is primarily driven by web traffic, however, attracting visitors across the site via social media is also pretty easier. Achieving long-term success needs more precision and thus, preparing a social media marketing strategy is quite needful for eCommerce business growth. Setting goals You must set benchmarks which, will define success of your eCommerce business. Be specific and set the measurable objectives properly which, include:
Tracking progress While developing the social media strategy, you must define your way to changing behaviour and tracking progress like revising the plan, creating reports and communicating with team members regarding updates. While tracking progress, you must keep track of the changing trends and plan your social media strategy accordingly. Understanding content needs of customers It is important to know the needs of prospects and customers before posting relevant contents. You must get insight by communicating with customers and ask them what they want to learn and thereafter, monitor the interactions of target audience on social media websites. Leveraging data The analytics of your website offers a huge pile of information about consumer behaviour; where from the social media traffic is coming, when the audience mostly engage with the content and what types of content mostly receive maximum views. Deploying this form of data will help you to post relevant content that will hold maximum engagement on the respective platforms. Before developing the social media strategy, you must go back and review the historic performance for assessing the consumer response to make new initiatives as well. Integrating the social networking effectively into the marketing mix of your eCommerce business is great for gaining a competitive edge. While putting the right social network marketing tactics and right strategy in place, you will be able to drive more conversions and traffic, improve brand awareness, boost customer loyalty, thereby growing your business. Thus, it is highly significant for a business to build the website or upgrade the existing site with expert Magento developers who can rightly serve your purpose thereby, allowing them to grow. Over the years, a lot of web development frameworks arrived in the market on different languages, each unique in their features or capabilities. But, when developers came across Laravel, most of them fell in love with it because of its flexibility, rich features, and enhanced readability. It is now perhaps the most sought out PHP framework for web applications owing to its ease of use, modular package system, simple setup process, customisation and trouble free syntax. Let’s explore the features of Laravel, to realise why it is considered to be an ideal PHP framework for the developers. Simpler Authentication Laravel is favoured by many developers as it has made authentication techniques too simple for which they no more need a huge amount of time to write authentication code. The framework also offers a simple way for organising authorisation logic and controlling access to the resources. MVC Support The second most important reason that makes Laravel, a preferable framework is its MVC Architecture which ensures clarity of presentation and logic. MVC aids in enhancing site performance lead to better documentation and comes with multiple inbuilt features that make your application extraordinary. Caching feature Laravel has effective cache support which stores that your developer’s vital data and is a tool for keeping the web application faster and responsive. Caching helps to store data for some time which can be retrieved easily, and hence act as a temporary data storage feature. Most of the times, caching is used by developers to reduce the time that is required for accessing database. Routing Developers can approach towards routing while using Laravel, which is another additional factor for its preference. A specific route can be brought into action in the web application with proper flexibility and directory can be developed to match with the URL. Top-notch Security Security is the most needed feature or the common demand made by every business to their developers for their web applications. Laravel, is the only known framework that gives top priority to security of applications. It uses non-readable, i.e. hashed passwords which mean they are never visible as plain texts in the database. Authenticating users, protecting routes, encryption, configuration, HTTP basic authentication, and authentication drivers are some of the security features offered by the framework. This list surely does not end here as there are much more to mention about Laravel’s advantages like blade template engine, database query builder, automatic pagination and any many more. So, whether it is the amazing features of the framework or its growing popularity, PHP developers are proven to stick to it for building robust applications for their clients. So, if you want to have your business have a web application like the way you dreamt of, hire Laravel developers from PHPProgrammers, an eminent software development company in Sydney serving diverse industries for years. |
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January 2018
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