With the increasing fondness of people for online shopping sites, many conventional businesses are now coming up with their brand new store to lure their target customers. Businesses that none of us has ever thought to spring out in the eCommerce world, like cosmetics, electronics, antiques and art items are now selling their products online. However, eCommerce startups can fail miserably at the very first attempt if they are the not at the disposition of the expert Magento developers or any other eCart developers of an adept eCommerce development company. Every startup faces a challenge in making their store live because there are multiple aspects that need to be handled from technical aspects to marketing. Thus, they are bound to make mistakes in the process.
Below are some of the common fallacies of every eCommerce startups which when avoided let them stand steadily in the market. Erratic site navigation A website that cannot be properly navigated become a huge turnoff for all those visiting your site. If the visitors have to waste a lot of time in thinking how to proceed and what action to take, it surely upsets them and compels them to leave your site. Search button with active filtering, labels and call-to-actions are the major components of eCommerce sites that smooth navigation. In all way, try to offer seamless navigation so that customers do not face any blockages during the purchase procedure. Overlooking the trust factor The success of every eCommerce sites lays upon its trust quotient. Only when buyers are convinced that your site is worthy of a platform where they are free to share their personal and financial credentials they go ahead with the purchase. Thus, make sure you incorporate the trust factor in your store by SSL Certificate, a standard Privacy policy, refund or exchange policy and relevant terms of use. Ignoring the aspect of SEO Many think that just with an online site they will be just a click away from the customers. But, how they are going to find out the site? There’s stands a very less possibility of customers to search you in the search engines by your company name and reach you. So, here calls for a SEO strategy. With the main aim of the strategy to take your site name in the first few pages of search engines, SEO strategy includes elementary title tags, meta data, descriptions and labels on products on the website by using popular keywords. Website Analytics are not considered As you are a startup, you need to keep track on how your site progresses, know the areas that require right attention and the attributes affecting the site’s performance. Thus, you need to put efforts on website’s performance analysis using tools like Google Analytics for traffic analytics, email marketing (emails delivered, opened and visitors directed to the landing pages), Twitter Analytics, LinkedIn views or Facebook Insights. Launching an all-new online store is quite challenging and avoiding these basic things from the beginning is the only way to safeguard it from completely doomed at the first stage. So, get in touch with adroit eCommerce development companies like PHPProgrammers in Australia and spare yourself from these flaws.
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In this competitive and highly volatile world of eCommerce, SEO-friendly sites have become the most persistent need to drive audiences to their business sites. Search optimisation is an essential strategy in marketing over an online platform, because of millions of a similar category of business are live at the same time. Thus, to survive, you are needed to enhance your site’s page visibility in the search engines, so that people gets your site first. With the help of Magento, the most befitting platform for eCommerce development you can create an exclusive website that can drive more traffic than others from the search engines. PHPProgrammers, offering assured services in Magento development in Melbourne, can help you with these simple yet secretive tricks that help in optimising sales by making your site highly SEO friendly. Utilising header tags to the fullest Header tags are those specific HTML elements that define the title of your content and helps in maintaining a flow in your content. There are several header tags that can be used such as H1, H2 or H3, for describing the content in an apt way. So, make sure you use a proper header that maintains flow in the content and depicts a great impression of your site. Get an effective domain name Make sure you create a domain name that optimises your site. While it should not be stuffed with lots of keywords that will lose the relevance of your site name but must choose some unique one that catches attention. Optimisation of products images Image search is the latest function on the internet, through which internet users search for any products they need online. For this, eCommerce websites are recommended to add the relevant keywords into ALT tags of the product images on their sites. Linking of products from the Home Most eCommerce site commits a common fallacy by keeping all of their product pages deep into the link structure, making it difficult for the audiences to find your products. It not only impact the product pages’ PageRank score making your page appear less in the search engines. Thus, make your product content just a click away from the home page by direct linking, thereby making it convenient for both visitors as well as search engines to search. Use of distinct meta descriptions The goal of creating unique meta descriptions for your web pages is to get your store link instantly clicked after it gets visible in the search engines. In Magento, you got to use its themes that can create effective meta descriptions and can even edit them for each of your web pages to can attract the attention of users in search engines well. While optimising visibility of websites is not that easy as it seems to, using these tactics, you can boost up the rate of average visitors to your website in few days. The above strategies depict the most basic and perhaps the compulsory steps, yet not known by many to multiply the sales of your eCommerce site by enhancing its visibility in the search engines. Online shopping sites have become the need for the hour and are growing steadily owing to the convenience of buying things online they offer to the people amidst their busy schedules. At this point of time, when we are experiencing changes in almost every sphere, changes in eCommerce world is inevitable too. The emerging trend or changes in the behavioural pattern of shoppers lead to the evolution of many new technologies which are subsequently applied in eCommerce businesses. While Magento is proven to be the ultimate and best-fitting platform for building user-friendly online stores, pitching in with the adroit Magento developer is a prerequisite to ensure that the store is built bagging the latest trends. Enlisted below are the 5 most visible trends that are shaping eCommerce in the present year. #1 Omnipresence of eCommerce sites on multiple platforms Gone are those when people had to log into the desktop systems to buy things online. Multi-channel shopping experience is the new trend on the rise and is expected to grow far because it is beneficial in both ways. eCommerce sites when can be accessed from smartphones, iPhones and tablets, offers ample comfort to buyers and simultaneously help retailers to boost up the volume of sales. #2 Augmented reality While one of the weaknesses of online shopping is the inability of buyers to try out the product before buying them like they do in physical stores, augmented reality is gradually eliminating this gap between digital and physical outlets. No sooner, people can pick a product and get an impression of how it will look when they will actually use them. #3 Contextual shopping This is the newest trend observed in eCommerce. Nowadays, many of the shopping sites are tracking down the products regularly bought after a certain time and are subsequently reminding the customers when their next purchase time is nearby. Further, in the consecutive purchases, customers need not have to follow the whole ordering and checkout process, but a single click on reorder button will serve the purpose. #4 Cashless transactions While still a majority of users now prefer Cash on Delivery as payment options, cash payments will gradually disappear and digital wallets will be gaining prominence. Digital payment integrations like Google Wallet, PayPal, will be used across all eCommerce sites to support wallet-free payments. #5 Interactive shopping Every customer differs in terms of their choice for products and preferences. Even their search pattern varies in the online shopping sites. So, eCommerce retailers are seeking to offer an interactive experience to the shoppers by deploying artificial intelligence and real-time analytics to know more about their preferences. To conclude, these are the trends ushering in online shopping and is soon to revolutionise the way eCommerce industry works. If you are thinking to make your existing store go in line with these trends or to craft a new store, get in touch with PHPProgrammers, a pioneer in eCommerce development, serving varied clients across the world. Social media has paved the route to reach a wide spectrum of audience for businesses, thereby leading them to success. Online advertisements and other’s recommendation are gaining importance among the consumers while buying a product or service. The real worth of social networks including Facebook and Google+ is the most dominant element of word of mouth marketing. With a team of expert Magento developers, we at PHPProgrammers will help you to unleash the potential ways of integrating social media with Magento eCommerce. The world of eCommerce is primarily driven by web traffic, however, attracting visitors across the site via social media is also pretty easier. Achieving long-term success needs more precision and thus, preparing a social media marketing strategy is quite needful for eCommerce business growth. Setting goals You must set benchmarks which, will define success of your eCommerce business. Be specific and set the measurable objectives properly which, include:
Tracking progress While developing the social media strategy, you must define your way to changing behaviour and tracking progress like revising the plan, creating reports and communicating with team members regarding updates. While tracking progress, you must keep track of the changing trends and plan your social media strategy accordingly. Understanding content needs of customers It is important to know the needs of prospects and customers before posting relevant contents. You must get insight by communicating with customers and ask them what they want to learn and thereafter, monitor the interactions of target audience on social media websites. Leveraging data The analytics of your website offers a huge pile of information about consumer behaviour; where from the social media traffic is coming, when the audience mostly engage with the content and what types of content mostly receive maximum views. Deploying this form of data will help you to post relevant content that will hold maximum engagement on the respective platforms. Before developing the social media strategy, you must go back and review the historic performance for assessing the consumer response to make new initiatives as well. Integrating the social networking effectively into the marketing mix of your eCommerce business is great for gaining a competitive edge. While putting the right social network marketing tactics and right strategy in place, you will be able to drive more conversions and traffic, improve brand awareness, boost customer loyalty, thereby growing your business. Thus, it is highly significant for a business to build the website or upgrade the existing site with expert Magento developers who can rightly serve your purpose thereby, allowing them to grow. |
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