Running an eCommerce site successfully is not merely based on chance or luck, but on its popularity among the online buyers. However, what makes online sites popular is worth uncovering. Obviously, that relies on the attributes of the website selling things and many times it is the quality of the website, product images, descriptions and checkout methods that determine the potentiality of the websites to turn visitors into customers. PHPProgrammers, a well-known Magento development company in Australia, in the response of this and considering customers to be the most decisive factors of eCommerce success, built sites that best focus on customers’ satisfaction.
To help online retailers and provide them with a bit of guidance on how to truly meet up to the expectations of their customers, here’s presented a list of deep-rooted elements to be included every booming eCommerce site. #1 Friendly and stunning website aesthetics The appearance or layout of the eCommerce site is a critical element to be considered as it is the first thing one observes about the site and responds accordingly unconsciously. The website may not be appealing to users at the first impression despite content and other features rightly fitted into it, just because it does not have an aesthetic front. Thus, make sure that your website is appealing enough by putting creative banners, colourful texts and images to create a good perception on the mind of users. #2 Uber easy and simple usability While usability is a must-have attribute responsible for making it easier for users to navigate and learn about the site, it only takes merely first 5 seconds of the visit to perceive about the usability of your eCommerce site. Try deploying essential techniques including XML Sitemaps, customer-centric website design, effective navigation bar, and organise everything on the website comprehending the point of view of your customers. #3 Simplified search filter To make sure that your visitors get what they are looking in your site, offer super friendly and responsive search and filtering options. While many users do not restrict at one or two specifications while selecting an item, make it possible for applying multiple specifications in the search filter. This will let users find their most desired items in a flick. #4 Seamless checkout feature In eCommerce, shopping cart abandonment is a common struggle for retailers, you can best concurred with a simple and smooth check-out feature. A long and strenuous process of checking out after items have been added to the cart turns out the customers and hence try providing ordering and payments process by removing all the major hurdles. You can even foster conversions rate by including the feature of “Guest check out” for the ones who visit for the first time to the site. #5 Quick load times While convenience is a key to the success of every site, it comes with the speed and nimbleness of the site when customers visit it. Thus, optimise the loading speed of your site to avoid higher bounce rate and enable quicker conversions. Considering the immense opportunity that eCommerce provides as a captivating market space, where retailers can grow and earn affluently, get into the eCommerce businesses now deploying the best platform at present, Magento. Join hands with our team of Magento developers and get assured all these inherent attributes to be included into your site.
0 Comments
In this competitive and highly volatile world of eCommerce, SEO-friendly sites have become the most persistent need to drive audiences to their business sites. Search optimisation is an essential strategy in marketing over an online platform, because of millions of a similar category of business are live at the same time. Thus, to survive, you are needed to enhance your site’s page visibility in the search engines, so that people gets your site first. With the help of Magento, the most befitting platform for eCommerce development you can create an exclusive website that can drive more traffic than others from the search engines. PHPProgrammers, offering assured services in Magento development in Melbourne, can help you with these simple yet secretive tricks that help in optimising sales by making your site highly SEO friendly. Utilising header tags to the fullest Header tags are those specific HTML elements that define the title of your content and helps in maintaining a flow in your content. There are several header tags that can be used such as H1, H2 or H3, for describing the content in an apt way. So, make sure you use a proper header that maintains flow in the content and depicts a great impression of your site. Get an effective domain name Make sure you create a domain name that optimises your site. While it should not be stuffed with lots of keywords that will lose the relevance of your site name but must choose some unique one that catches attention. Optimisation of products images Image search is the latest function on the internet, through which internet users search for any products they need online. For this, eCommerce websites are recommended to add the relevant keywords into ALT tags of the product images on their sites. Linking of products from the Home Most eCommerce site commits a common fallacy by keeping all of their product pages deep into the link structure, making it difficult for the audiences to find your products. It not only impact the product pages’ PageRank score making your page appear less in the search engines. Thus, make your product content just a click away from the home page by direct linking, thereby making it convenient for both visitors as well as search engines to search. Use of distinct meta descriptions The goal of creating unique meta descriptions for your web pages is to get your store link instantly clicked after it gets visible in the search engines. In Magento, you got to use its themes that can create effective meta descriptions and can even edit them for each of your web pages to can attract the attention of users in search engines well. While optimising visibility of websites is not that easy as it seems to, using these tactics, you can boost up the rate of average visitors to your website in few days. The above strategies depict the most basic and perhaps the compulsory steps, yet not known by many to multiply the sales of your eCommerce site by enhancing its visibility in the search engines. Online shopping sites have become the need for the hour and are growing steadily owing to the convenience of buying things online they offer to the people amidst their busy schedules. At this point of time, when we are experiencing changes in almost every sphere, changes in eCommerce world is inevitable too. The emerging trend or changes in the behavioural pattern of shoppers lead to the evolution of many new technologies which are subsequently applied in eCommerce businesses. While Magento is proven to be the ultimate and best-fitting platform for building user-friendly online stores, pitching in with the adroit Magento developer is a prerequisite to ensure that the store is built bagging the latest trends. Enlisted below are the 5 most visible trends that are shaping eCommerce in the present year. #1 Omnipresence of eCommerce sites on multiple platforms Gone are those when people had to log into the desktop systems to buy things online. Multi-channel shopping experience is the new trend on the rise and is expected to grow far because it is beneficial in both ways. eCommerce sites when can be accessed from smartphones, iPhones and tablets, offers ample comfort to buyers and simultaneously help retailers to boost up the volume of sales. #2 Augmented reality While one of the weaknesses of online shopping is the inability of buyers to try out the product before buying them like they do in physical stores, augmented reality is gradually eliminating this gap between digital and physical outlets. No sooner, people can pick a product and get an impression of how it will look when they will actually use them. #3 Contextual shopping This is the newest trend observed in eCommerce. Nowadays, many of the shopping sites are tracking down the products regularly bought after a certain time and are subsequently reminding the customers when their next purchase time is nearby. Further, in the consecutive purchases, customers need not have to follow the whole ordering and checkout process, but a single click on reorder button will serve the purpose. #4 Cashless transactions While still a majority of users now prefer Cash on Delivery as payment options, cash payments will gradually disappear and digital wallets will be gaining prominence. Digital payment integrations like Google Wallet, PayPal, will be used across all eCommerce sites to support wallet-free payments. #5 Interactive shopping Every customer differs in terms of their choice for products and preferences. Even their search pattern varies in the online shopping sites. So, eCommerce retailers are seeking to offer an interactive experience to the shoppers by deploying artificial intelligence and real-time analytics to know more about their preferences. To conclude, these are the trends ushering in online shopping and is soon to revolutionise the way eCommerce industry works. If you are thinking to make your existing store go in line with these trends or to craft a new store, get in touch with PHPProgrammers, a pioneer in eCommerce development, serving varied clients across the world. Social media has paved the route to reach a wide spectrum of audience for businesses, thereby leading them to success. Online advertisements and other’s recommendation are gaining importance among the consumers while buying a product or service. The real worth of social networks including Facebook and Google+ is the most dominant element of word of mouth marketing. With a team of expert Magento developers, we at PHPProgrammers will help you to unleash the potential ways of integrating social media with Magento eCommerce. The world of eCommerce is primarily driven by web traffic, however, attracting visitors across the site via social media is also pretty easier. Achieving long-term success needs more precision and thus, preparing a social media marketing strategy is quite needful for eCommerce business growth. Setting goals You must set benchmarks which, will define success of your eCommerce business. Be specific and set the measurable objectives properly which, include:
Tracking progress While developing the social media strategy, you must define your way to changing behaviour and tracking progress like revising the plan, creating reports and communicating with team members regarding updates. While tracking progress, you must keep track of the changing trends and plan your social media strategy accordingly. Understanding content needs of customers It is important to know the needs of prospects and customers before posting relevant contents. You must get insight by communicating with customers and ask them what they want to learn and thereafter, monitor the interactions of target audience on social media websites. Leveraging data The analytics of your website offers a huge pile of information about consumer behaviour; where from the social media traffic is coming, when the audience mostly engage with the content and what types of content mostly receive maximum views. Deploying this form of data will help you to post relevant content that will hold maximum engagement on the respective platforms. Before developing the social media strategy, you must go back and review the historic performance for assessing the consumer response to make new initiatives as well. Integrating the social networking effectively into the marketing mix of your eCommerce business is great for gaining a competitive edge. While putting the right social network marketing tactics and right strategy in place, you will be able to drive more conversions and traffic, improve brand awareness, boost customer loyalty, thereby growing your business. Thus, it is highly significant for a business to build the website or upgrade the existing site with expert Magento developers who can rightly serve your purpose thereby, allowing them to grow. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2018
Categories
All
|