Running an eCommerce site successfully is not merely based on chance or luck, but on its popularity among the online buyers. However, what makes online sites popular is worth uncovering. Obviously, that relies on the attributes of the website selling things and many times it is the quality of the website, product images, descriptions and checkout methods that determine the potentiality of the websites to turn visitors into customers. PHPProgrammers, a well-known Magento development company in Australia, in the response of this and considering customers to be the most decisive factors of eCommerce success, built sites that best focus on customers’ satisfaction.
To help online retailers and provide them with a bit of guidance on how to truly meet up to the expectations of their customers, here’s presented a list of deep-rooted elements to be included every booming eCommerce site. #1 Friendly and stunning website aesthetics The appearance or layout of the eCommerce site is a critical element to be considered as it is the first thing one observes about the site and responds accordingly unconsciously. The website may not be appealing to users at the first impression despite content and other features rightly fitted into it, just because it does not have an aesthetic front. Thus, make sure that your website is appealing enough by putting creative banners, colourful texts and images to create a good perception on the mind of users. #2 Uber easy and simple usability While usability is a must-have attribute responsible for making it easier for users to navigate and learn about the site, it only takes merely first 5 seconds of the visit to perceive about the usability of your eCommerce site. Try deploying essential techniques including XML Sitemaps, customer-centric website design, effective navigation bar, and organise everything on the website comprehending the point of view of your customers. #3 Simplified search filter To make sure that your visitors get what they are looking in your site, offer super friendly and responsive search and filtering options. While many users do not restrict at one or two specifications while selecting an item, make it possible for applying multiple specifications in the search filter. This will let users find their most desired items in a flick. #4 Seamless checkout feature In eCommerce, shopping cart abandonment is a common struggle for retailers, you can best concurred with a simple and smooth check-out feature. A long and strenuous process of checking out after items have been added to the cart turns out the customers and hence try providing ordering and payments process by removing all the major hurdles. You can even foster conversions rate by including the feature of “Guest check out” for the ones who visit for the first time to the site. #5 Quick load times While convenience is a key to the success of every site, it comes with the speed and nimbleness of the site when customers visit it. Thus, optimise the loading speed of your site to avoid higher bounce rate and enable quicker conversions. Considering the immense opportunity that eCommerce provides as a captivating market space, where retailers can grow and earn affluently, get into the eCommerce businesses now deploying the best platform at present, Magento. Join hands with our team of Magento developers and get assured all these inherent attributes to be included into your site.
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While every eCommerce site is unique in appeal, one thing that is common between all of them is their goal which is to achieve maximum conversions. Of course, there are sure shot measures to achieve that. PHPProgrammers, a web development company with hands-on experience on Magento development in Australia, hence recommends its clientele to include the core features in their sites to make things work out progressively.
Adhering to the facts, that can turn off shoppers from a website, Magento as a sturdy eCommerce platform brings in some of the inherent features that make shopping experience of the customers smoother. Here’s a short list of prime features that you must deliberately have on your site if you are using Magento. Impressive brand logo Make sure your site has an impressive logo that reflects your brand and company’s motto. A distinct logo lets customers recognise your brand and memorise your store at the very first visit. Besides, a logo will give your site a professional appeal and let it appear more reliable. Quick search Customers can quickly turn away from your store if they want to search products, but the search tool on the website responds slackly. Thus, try to build your store with a pertinent search tool with filtering options so as to give your customers quick responses of their search in the drop-down list. Magento’s search extension from the Mageplaza that results in Ajax search is mostly used by large sites for great responsiveness of search button. One step or simple smooth checkout Do not bother your dedicated lot of customers every time with tiring and puzzled checkout process. Studies have proven that a majority of shoppers abandon their orders or just keep them on the cart and leave when they observe that checkout is too lengthy process. Try integrating Magento 2 One Step Checkout extension that will help you create an excellent super swift checkout process. Upsell and cross-sell functionality It has become obligatory for eCommerce owners now to include this functionality to keep up with competition in eCommerce. This one aspect will help you in spectacularly increasing the sales. It urges the customers to buy any other premium/high valued item of the same category with cross-selling or any related/complementary item with the one that they have already bought. Payment security In this digital era, when there are cyber bandits roving around to attack websites that deal with monetary transactions like eCommerce sites to take away financial and other customers credentials. Thus, it is important for you to host your eCommerce site with help of reliable platform like Magento that adheres to the data security standards of PCI to make online payments system secure and transparent. While in today’s hypercompetitive domain of eCommerce, earning a single penny is challenging, it is highly expedient to include these crucial features on your website to be the best face of eCommerce to shoppers. |
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January 2018
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