In this competitive and highly volatile world of eCommerce, SEO-friendly sites have become the most persistent need to drive audiences to their business sites. Search optimisation is an essential strategy in marketing over an online platform, because of millions of a similar category of business are live at the same time. Thus, to survive, you are needed to enhance your site’s page visibility in the search engines, so that people gets your site first. With the help of Magento, the most befitting platform for eCommerce development you can create an exclusive website that can drive more traffic than others from the search engines. PHPProgrammers, offering assured services in Magento development in Melbourne, can help you with these simple yet secretive tricks that help in optimising sales by making your site highly SEO friendly. Utilising header tags to the fullest Header tags are those specific HTML elements that define the title of your content and helps in maintaining a flow in your content. There are several header tags that can be used such as H1, H2 or H3, for describing the content in an apt way. So, make sure you use a proper header that maintains flow in the content and depicts a great impression of your site. Get an effective domain name Make sure you create a domain name that optimises your site. While it should not be stuffed with lots of keywords that will lose the relevance of your site name but must choose some unique one that catches attention. Optimisation of products images Image search is the latest function on the internet, through which internet users search for any products they need online. For this, eCommerce websites are recommended to add the relevant keywords into ALT tags of the product images on their sites. Linking of products from the Home Most eCommerce site commits a common fallacy by keeping all of their product pages deep into the link structure, making it difficult for the audiences to find your products. It not only impact the product pages’ PageRank score making your page appear less in the search engines. Thus, make your product content just a click away from the home page by direct linking, thereby making it convenient for both visitors as well as search engines to search. Use of distinct meta descriptions The goal of creating unique meta descriptions for your web pages is to get your store link instantly clicked after it gets visible in the search engines. In Magento, you got to use its themes that can create effective meta descriptions and can even edit them for each of your web pages to can attract the attention of users in search engines well. While optimising visibility of websites is not that easy as it seems to, using these tactics, you can boost up the rate of average visitors to your website in few days. The above strategies depict the most basic and perhaps the compulsory steps, yet not known by many to multiply the sales of your eCommerce site by enhancing its visibility in the search engines.
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Social media has paved the route to reach a wide spectrum of audience for businesses, thereby leading them to success. Online advertisements and other’s recommendation are gaining importance among the consumers while buying a product or service. The real worth of social networks including Facebook and Google+ is the most dominant element of word of mouth marketing. With a team of expert Magento developers, we at PHPProgrammers will help you to unleash the potential ways of integrating social media with Magento eCommerce. The world of eCommerce is primarily driven by web traffic, however, attracting visitors across the site via social media is also pretty easier. Achieving long-term success needs more precision and thus, preparing a social media marketing strategy is quite needful for eCommerce business growth. Setting goals You must set benchmarks which, will define success of your eCommerce business. Be specific and set the measurable objectives properly which, include:
Tracking progress While developing the social media strategy, you must define your way to changing behaviour and tracking progress like revising the plan, creating reports and communicating with team members regarding updates. While tracking progress, you must keep track of the changing trends and plan your social media strategy accordingly. Understanding content needs of customers It is important to know the needs of prospects and customers before posting relevant contents. You must get insight by communicating with customers and ask them what they want to learn and thereafter, monitor the interactions of target audience on social media websites. Leveraging data The analytics of your website offers a huge pile of information about consumer behaviour; where from the social media traffic is coming, when the audience mostly engage with the content and what types of content mostly receive maximum views. Deploying this form of data will help you to post relevant content that will hold maximum engagement on the respective platforms. Before developing the social media strategy, you must go back and review the historic performance for assessing the consumer response to make new initiatives as well. Integrating the social networking effectively into the marketing mix of your eCommerce business is great for gaining a competitive edge. While putting the right social network marketing tactics and right strategy in place, you will be able to drive more conversions and traffic, improve brand awareness, boost customer loyalty, thereby growing your business. Thus, it is highly significant for a business to build the website or upgrade the existing site with expert Magento developers who can rightly serve your purpose thereby, allowing them to grow. |
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