Running an eCommerce site successfully is not merely based on chance or luck, but on its popularity among the online buyers. However, what makes online sites popular is worth uncovering. Obviously, that relies on the attributes of the website selling things and many times it is the quality of the website, product images, descriptions and checkout methods that determine the potentiality of the websites to turn visitors into customers. PHPProgrammers, a well-known Magento development company in Australia, in the response of this and considering customers to be the most decisive factors of eCommerce success, built sites that best focus on customers’ satisfaction.
To help online retailers and provide them with a bit of guidance on how to truly meet up to the expectations of their customers, here’s presented a list of deep-rooted elements to be included every booming eCommerce site. #1 Friendly and stunning website aesthetics The appearance or layout of the eCommerce site is a critical element to be considered as it is the first thing one observes about the site and responds accordingly unconsciously. The website may not be appealing to users at the first impression despite content and other features rightly fitted into it, just because it does not have an aesthetic front. Thus, make sure that your website is appealing enough by putting creative banners, colourful texts and images to create a good perception on the mind of users. #2 Uber easy and simple usability While usability is a must-have attribute responsible for making it easier for users to navigate and learn about the site, it only takes merely first 5 seconds of the visit to perceive about the usability of your eCommerce site. Try deploying essential techniques including XML Sitemaps, customer-centric website design, effective navigation bar, and organise everything on the website comprehending the point of view of your customers. #3 Simplified search filter To make sure that your visitors get what they are looking in your site, offer super friendly and responsive search and filtering options. While many users do not restrict at one or two specifications while selecting an item, make it possible for applying multiple specifications in the search filter. This will let users find their most desired items in a flick. #4 Seamless checkout feature In eCommerce, shopping cart abandonment is a common struggle for retailers, you can best concurred with a simple and smooth check-out feature. A long and strenuous process of checking out after items have been added to the cart turns out the customers and hence try providing ordering and payments process by removing all the major hurdles. You can even foster conversions rate by including the feature of “Guest check out” for the ones who visit for the first time to the site. #5 Quick load times While convenience is a key to the success of every site, it comes with the speed and nimbleness of the site when customers visit it. Thus, optimise the loading speed of your site to avoid higher bounce rate and enable quicker conversions. Considering the immense opportunity that eCommerce provides as a captivating market space, where retailers can grow and earn affluently, get into the eCommerce businesses now deploying the best platform at present, Magento. Join hands with our team of Magento developers and get assured all these inherent attributes to be included into your site.
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With the increasing fondness of people for online shopping sites, many conventional businesses are now coming up with their brand new store to lure their target customers. Businesses that none of us has ever thought to spring out in the eCommerce world, like cosmetics, electronics, antiques and art items are now selling their products online. However, eCommerce startups can fail miserably at the very first attempt if they are the not at the disposition of the expert Magento developers or any other eCart developers of an adept eCommerce development company. Every startup faces a challenge in making their store live because there are multiple aspects that need to be handled from technical aspects to marketing. Thus, they are bound to make mistakes in the process.
Below are some of the common fallacies of every eCommerce startups which when avoided let them stand steadily in the market. Erratic site navigation A website that cannot be properly navigated become a huge turnoff for all those visiting your site. If the visitors have to waste a lot of time in thinking how to proceed and what action to take, it surely upsets them and compels them to leave your site. Search button with active filtering, labels and call-to-actions are the major components of eCommerce sites that smooth navigation. In all way, try to offer seamless navigation so that customers do not face any blockages during the purchase procedure. Overlooking the trust factor The success of every eCommerce sites lays upon its trust quotient. Only when buyers are convinced that your site is worthy of a platform where they are free to share their personal and financial credentials they go ahead with the purchase. Thus, make sure you incorporate the trust factor in your store by SSL Certificate, a standard Privacy policy, refund or exchange policy and relevant terms of use. Ignoring the aspect of SEO Many think that just with an online site they will be just a click away from the customers. But, how they are going to find out the site? There’s stands a very less possibility of customers to search you in the search engines by your company name and reach you. So, here calls for a SEO strategy. With the main aim of the strategy to take your site name in the first few pages of search engines, SEO strategy includes elementary title tags, meta data, descriptions and labels on products on the website by using popular keywords. Website Analytics are not considered As you are a startup, you need to keep track on how your site progresses, know the areas that require right attention and the attributes affecting the site’s performance. Thus, you need to put efforts on website’s performance analysis using tools like Google Analytics for traffic analytics, email marketing (emails delivered, opened and visitors directed to the landing pages), Twitter Analytics, LinkedIn views or Facebook Insights. Launching an all-new online store is quite challenging and avoiding these basic things from the beginning is the only way to safeguard it from completely doomed at the first stage. So, get in touch with adroit eCommerce development companies like PHPProgrammers in Australia and spare yourself from these flaws. |
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