While every eCommerce site is unique in appeal, one thing that is common between all of them is their goal which is to achieve maximum conversions. Of course, there are sure shot measures to achieve that. PHPProgrammers, a web development company with hands-on experience on Magento development in Australia, hence recommends its clientele to include the core features in their sites to make things work out progressively.
Adhering to the facts, that can turn off shoppers from a website, Magento as a sturdy eCommerce platform brings in some of the inherent features that make shopping experience of the customers smoother. Here’s a short list of prime features that you must deliberately have on your site if you are using Magento. Impressive brand logo Make sure your site has an impressive logo that reflects your brand and company’s motto. A distinct logo lets customers recognise your brand and memorise your store at the very first visit. Besides, a logo will give your site a professional appeal and let it appear more reliable. Quick search Customers can quickly turn away from your store if they want to search products, but the search tool on the website responds slackly. Thus, try to build your store with a pertinent search tool with filtering options so as to give your customers quick responses of their search in the drop-down list. Magento’s search extension from the Mageplaza that results in Ajax search is mostly used by large sites for great responsiveness of search button. One step or simple smooth checkout Do not bother your dedicated lot of customers every time with tiring and puzzled checkout process. Studies have proven that a majority of shoppers abandon their orders or just keep them on the cart and leave when they observe that checkout is too lengthy process. Try integrating Magento 2 One Step Checkout extension that will help you create an excellent super swift checkout process. Upsell and cross-sell functionality It has become obligatory for eCommerce owners now to include this functionality to keep up with competition in eCommerce. This one aspect will help you in spectacularly increasing the sales. It urges the customers to buy any other premium/high valued item of the same category with cross-selling or any related/complementary item with the one that they have already bought. Payment security In this digital era, when there are cyber bandits roving around to attack websites that deal with monetary transactions like eCommerce sites to take away financial and other customers credentials. Thus, it is important for you to host your eCommerce site with help of reliable platform like Magento that adheres to the data security standards of PCI to make online payments system secure and transparent. While in today’s hypercompetitive domain of eCommerce, earning a single penny is challenging, it is highly expedient to include these crucial features on your website to be the best face of eCommerce to shoppers.
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