With the increasing fondness of people for online shopping sites, many conventional businesses are now coming up with their brand new store to lure their target customers. Businesses that none of us has ever thought to spring out in the eCommerce world, like cosmetics, electronics, antiques and art items are now selling their products online. However, eCommerce startups can fail miserably at the very first attempt if they are the not at the disposition of the expert Magento developers or any other eCart developers of an adept eCommerce development company. Every startup faces a challenge in making their store live because there are multiple aspects that need to be handled from technical aspects to marketing. Thus, they are bound to make mistakes in the process.
Below are some of the common fallacies of every eCommerce startups which when avoided let them stand steadily in the market. Erratic site navigation A website that cannot be properly navigated become a huge turnoff for all those visiting your site. If the visitors have to waste a lot of time in thinking how to proceed and what action to take, it surely upsets them and compels them to leave your site. Search button with active filtering, labels and call-to-actions are the major components of eCommerce sites that smooth navigation. In all way, try to offer seamless navigation so that customers do not face any blockages during the purchase procedure. Overlooking the trust factor The success of every eCommerce sites lays upon its trust quotient. Only when buyers are convinced that your site is worthy of a platform where they are free to share their personal and financial credentials they go ahead with the purchase. Thus, make sure you incorporate the trust factor in your store by SSL Certificate, a standard Privacy policy, refund or exchange policy and relevant terms of use. Ignoring the aspect of SEO Many think that just with an online site they will be just a click away from the customers. But, how they are going to find out the site? There’s stands a very less possibility of customers to search you in the search engines by your company name and reach you. So, here calls for a SEO strategy. With the main aim of the strategy to take your site name in the first few pages of search engines, SEO strategy includes elementary title tags, meta data, descriptions and labels on products on the website by using popular keywords. Website Analytics are not considered As you are a startup, you need to keep track on how your site progresses, know the areas that require right attention and the attributes affecting the site’s performance. Thus, you need to put efforts on website’s performance analysis using tools like Google Analytics for traffic analytics, email marketing (emails delivered, opened and visitors directed to the landing pages), Twitter Analytics, LinkedIn views or Facebook Insights. Launching an all-new online store is quite challenging and avoiding these basic things from the beginning is the only way to safeguard it from completely doomed at the first stage. So, get in touch with adroit eCommerce development companies like PHPProgrammers in Australia and spare yourself from these flaws.
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